{"id":6352,"date":"2020-03-02T07:31:18","date_gmt":"2020-03-02T07:31:18","guid":{"rendered":"http:\/\/radio3des.com\/?page_id=6352"},"modified":"2022-01-11T17:58:43","modified_gmt":"2022-01-11T17:58:43","slug":"la-fete-des-grands-meres","status":"publish","type":"page","link":"https:\/\/www.radio3des.com\/ancien\/actualites-musicales-2\/la-fete-des-grands-meres","title":{"rendered":"LA F\u00caTE DES GRAND M\u00c8RES"},"content":{"rendered":"

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\"\"<\/a><\/p>\n

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<\/h4>\n<\/div>\n

La f\u00eate des grands-m\u00e8res<\/span><\/a><\/h2>\n

Histoire<\/span><\/h2>\n

La f\u00eate des grands-m\u00e8res a \u00e9t\u00e9 cr\u00e9\u00e9e en\u00a01987<\/a>\u00a0par la\u00a0marque<\/a>\u00a0de caf\u00e9 le\u00a0Caf\u00e9 Grand’M\u00e8re<\/a><\/i>1<\/a><\/sup>, du groupe\u00a0Kraft Jacobs Suchard<\/a>\u00a0; elle est donc d’origine commerciale.<\/h4>\n

Depuis, en France, le premier dimanche de mars, les a\u00efeules sont f\u00eat\u00e9es. La popularit\u00e9 a augment\u00e9 lors des ann\u00e9es qui ont suivi son lancement, et a alors fait l’objet d’ateliers \/ concours dans les \u00e9coles2<\/a><\/sup>. Les campagnes promotionnelles3<\/a><\/sup>\u00a0sont toujours d’actualit\u00e9 et la f\u00eate est \u00e9voqu\u00e9e dans la presse4<\/a><\/sup>,<\/sup>5<\/a><\/sup>. Elle est, d\u00e8s lors, mentionn\u00e9e dans certains\u00a0calendriers<\/a>\u00a0fran\u00e7ais.<\/h4>\n

En octobre 2008, elle fut l’occasion d’une\u00a0\u00e9tude sociologique<\/a>, command\u00e9e par l’association \u00ab\u00a0F\u00eate des grand-m\u00e8res\u00a0\u00bb, consacr\u00e9e \u00e0 l’\u00e9tude du r\u00f4le et de la place des grands-m\u00e8res dans la famille et dans la soci\u00e9t\u00e96<\/a><\/sup>,<\/sup>7<\/a><\/sup>.<\/h4>\n

Une autre \u00e9tude de 2008 a montr\u00e9 qu’elle avait un impact significatif sur la vente des v\u00e9g\u00e9taux d’int\u00e9rieur8<\/a><\/sup><\/h4>\n

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